Investors and "House Flippers"
Your rehab is not finished the moment your contractor leaves.
After the final coat of paint is dry and the appliances are installed, there’s one more critical step that can make all the difference in securing a quick sale—Home Staging.
For those unfamiliar, staging is the process of creating an emotional connection with potential buyers, making it easier for them to envision themselves living in the property. This simple but impactful step is vital to your real estate investing strategy. It requires minimal effort but delivers significant results. The bottom line: staging helps sell your property faster, allowing you to realize your profits sooner.
Effective staging invites buyers to imagine their life in the home—where they’ll place their furniture, share meals, and relax. It doesn’t need to be complicated or time-consuming. With some creativity and thoughtful design, staging enhances the property’s appeal, creating a memorable and compelling experience for buyers.
Tips for After the Rehab
Tip #1: Clean, clean, clean!
Make sure your rehabbed house is clean from all debris, inside and out. You want the house cleaner than if your mother-in-law was coming over for Thanksgiving dinner. Make sure you don’t forget the window sills and little nooks and crannies, dry wall dust gets everywhere. Be meticulous in the kitchen and baths. You should feel comfortable eating your next meal off the floor.
Tip #2: Bring a friend or family member.
This person needs to not have an emotional connection to the house. You want an unbiased eye to help highlight the positives and distract from any negatives.
Tip #3: Pick a Staging Point.
Go to each major room in the house (i.e. Kitchen, Bathrooms, Living room) and select an attractive part of the room to highlight. An example in the living room would be a fireplace. Simply put a mirror or painting on the mantel with some candles and a few logs in the fireplace and you just staged! It’s simple as that. Now your buyer is able to visualize enjoying a roaring fire on a chilly winter night in their new house!